M.J. Bale is an Australian-owned menswear brand founded in 2009 by Matt Jensen (the ‘M.J.’ in ‘M.J. Bale’). We are officially ‘Net Zero Now’, becoming in 2021 Climate Active-accredited as Australia’s first fully carbon neutral fashion brand (covering both products and organisation). 2021 was also the year we created the world’s first zero-emission wool at our Kingston farm in Tasmania, feeding Merino sheep an asparagopsis seaweed supplement daily for 300 consecutive days to reduce their methane emissions by approximately 90%. Today, our zero-emission wool program continues at pace, with 500 Merinos currently fed asparagopsis seaweed daily at Kingston. In 2022 we inaugurated ‘The Lightest Footprint’, our ongoing project to create arguably the world’s first carbon-neutral garments here in Australia, and with the lightest possible carbon footprint.