Hustle Butter is a skincare brand specializing in tattoo aftercare, founded in 2012 by Richie Bulldog and Seth Love. The company is known for its Hustle Butter Deluxe, the first all-natural, vegan petroleum replacement used as a tattoo lubricant and aftercare product. Hustle Butter aims to provide artists and clients with products that enhance the tattoo experience, from the initial session to the healing process.