It was in 2012 that our founder Falguni Nayar left behind a lucrative,18-year-long career in investment banking to satisfy an entrepreneurialitch. What resulted was a burgeoning business that changed the way womenbuy beauty in the country forever. Her approach that continually keptthe customer at its core, swiftly amassed 18 million loyal followers whothen urged us to craft an experience just as exciting in fashion.
