The story of EFE began in the 1960s, rooted in the design heritage of the VanBasten family from the Netherlands. The birth of the brand was not only a continuation of the family’s dream but also a reflection of their profound understanding of beauty and fashion. Three siblings—Edeline, Fedora, and Edmund—joined forces to create EFE. The founding of the brand seemed like destiny, filled with coincidences and deep meaning.